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Search Engine Optimisation or SEO is not a difficult process but planning or optimising a website has to be done right and can be time consuming. If you do the SEO yourself then you still might not succeed. It’s not just about having the right elements in place but you have to do the right things in the right order. That’s where we come in to play. We can offer a complete SEO package from the right title and the hidden meta data to the body of the website and internal page linking to 1000+ search engine submissions, link building and much more. Having a well-structured website assisted by a complete and accurate updated sitemap can save you money & time on other SEO services in the future.
- Master & Secondary Keywords & Phrases
The master keywords that you choose for your search engine optimisation activities greatly influence your online success. Try to have no more than 10 master keywords and focus on those as they will be the main target of optimisation for your site. Secondary keywords are the keywords that may be not so focused on but still will drive traffic to your site. If you target the wrong keywords, all of your efforts will be in vain. When planning a website or updating your current website try to get an outside perspective for your keywords. Ask your friends or relatives what keywords would they use to find a service in the same industry. This will give you an idea on some master & secondary keywords. Having your keywords analysed by an internet marketing company is a good idea as they will have access to current search terms and how many per month or day so you can focus on the results of that Website Analysis.
Choose your keywords carefully. It's not a good idea to focus your web pages for one-word keywords like “shopping” or “Australia” as this will not be beneficial. Optimise your web pages for highly targeted keywords that will attract the right type of people to your website. Remember, you want buyers, not just visitors.
Once you have the master & secondary keywords for which you want to be ranked, you now have to optimise your individual webpages for these keywords. Linking your pages together gives your website structure along and with the accurate sitemap will be beneficial. Don’t try to cheat Google, its bots will know and your site will be “demoted.” Some SEO firms might suggest loading up your site with keywords with white text on a white background or some Java code. There are a few tricks out there and they may work for a few months but then your site will be penalised with demotion of up to 7 pages. Number one rule: Don’t try to cheat the search engines.
- Usability & User Friendly
Are you getting hundreds of visitors per day & still not making sales?
The reason may be is that the web pages are not user friendly. Your web pages should have an appealing design, they should be easy to use, they should create trust and they should make it easy to buy. Displaying too many ads, flashing buttons, auto-play flash media and popups almost guaranteed to turn away most visitors. Remember, visitors want to make the choice themselves not have everything thrown in their face at the same time. Always give the visitor the option to view a video demo, view the affiliate’s page or advertising. This comes across as a more professional approach. Taking surveys over the course of 12 months, visitors and 95% more likely to stay on your site and navigate themselves to explore on a well-structured site than be forced to hear and watch auto play video, flashing carnival-like ads & buttons and other distracting website media. Remember, you are trying to look professional and trusting.
Once you have made your website, get it analysed by a professional that deals with websites, meta data, keywords, search engines and keeps up-to-date on the latest news & techniques and optimised so that the search engines will like your site & most importantly your customers will purchase from your site. Most SEO & Analytics services are a small cost for under $500 inc GST which is a small price to pay to generate sales.
SEO Service price: $220 inc GST
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